Build Between Digital Marketing and Social Media Marketing
Digital Marketing / Marketing and advertising / Online Marketing are among the most used terms of this marketplace today. However, it is sadly just a several jargon for most of people who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business person? We’re here to break it down you r in the simplest words possible.
Online Marketing in actual fact marketing of marketing onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience easily.
That is this method. That is what Online marketing is. There are some further questions that need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is yes. Digital / Internet marketing can be a wider concept accompanied by social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing other than social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Search engine marketing.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Improving search engine rankings. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings associated with search results on the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every site owner as it can help stand out among the sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that have a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cases. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these people so as aid keep reminding them regarding their visit to expenses.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for an incredible digital / Marketing and advertising experience, a campaign needs to be developed using all the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771
